THINGS I LOVE vol.3

　

It was in 1990 that I first learned about DOLCE&GABBANA. At the time, in addition to ``POPEYE,'' she also occasionally did styling work for Shinchosha's magazine ``03 (Zero Sun).''
One day, there was a special feature on Italian Neorealism in ``03'', and I asked the editor in charge, who had gone to Italy to cover it, ``The Italian staff's most recommended brand was DOLCE & GABBANA.''
In an era without SNS, what was valuable was word of mouth. romeo every day I was shocked as I was wearing Jiri. What kind of brand is it? When I went to the showroom in Japan at the time, they only had one sample shirt and one T-shirt. But when I saw the runway look photos, my heart was gripped. “I want to wear it!”

I wanted to see the real thing, so I rushed to Barneys New York Shinjuku store, which was the only store that carried it at the time. ...First of all, I was surprised by the price. The velvet stretch pants I tried on cost 98,000 yen. The reversible wool jacket I loved and wore cost over 200,000 yen. Furthermore, the coat that she fell in love with at first sight cost over 300,000 yen, and she couldn't believe her eyes, thinking, "What the heck? Is that the price of clothes???" Still, I couldn't help but want it.

Later on, I got a lot of money back from my tax return, so I borrowed the extra money from my girlfriend and bought them. In the end, it cost over 1 million yen for 1 pair of pants, 2 jackets, 1 coat, and 1 knit. It seems cheap compared to today's luxury brand prices, but for me at the time, triple-digit prices at clothing stores were extremely rare. However, the stretch velvet pants I wore for the first time in the fitting room had an exquisite pattern on the bulge and fit, giving it the most beautiful silhouette. Stretch clothing is not uncommon these days, but back then, there were no stretchy men's dress pants. I felt like I was experiencing a completely different world than the clothes I had worn before. It may sound like an exaggeration, but I was completely blown away by the worldview created by the overwhelmingly beautiful silhouette and the finest materials. What kind of people make clothes like this? ...So, Domenico I suddenly became interested in Sicily, Dolce's hometown.

(Continues from Vol.4)

■Tomoki Yuma (@stsukezane）
Born in Kyoto City in 1965. Started his career as an editor in the editorial department of Magazine House ``POPEYE''. Currently, in addition to planning and styling fashion pages for magazines, she also designs advertising costumes for artists and musicians. Before the coronavirus, he covered men's collections in Paris and Milan for over 35 years.

THINGS I LOVE vol.1

THINGS I LOVE vol.2